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Amex Business Gold vs First Latitude Assent Mastercard Secured: Which Is Better In 2026?
July 1, 2025

Editor's Picks
American Express® Business Gold Card: This card is ideal for businesses with variable spending in areas like advertising, shipping, and travel. Terms Apply.
First Latitude Assent Mastercard® Secured Credit Card: This card is designed for individuals who are building or repairing their credit history.
American Express® Business Gold Card Breakdown
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Why We Like It
This section breaks down the key reasons we recommend the American Express® Business Gold Card (See Rates & Fees).
- It automatically optimizes rewards based on where your business spends the most, removing any manual tracking.
- The card offers spending flexibility that can adapt to your business's changing needs.
- Cardholders receive access to valuable travel and purchase protections for added peace of mind.
Terms Apply.
Terms apply to American Express benefits and offers. Enrollment may be required for select American Express benefits and offers. Visit americanexpress.com to learn more. Eligibility and Benefit level varies by Card. Terms, Conditions, and Limitations Apply. Please visit americanexpress.com/benefitsguide for more details. Underwritten by Amex Assurance Company.
Pros
- Features a flexible rewards structure that automatically adapts to your business's top spending categories.
- Offers flexible purchasing power that adjusts with your business's needs, as there is no preset spending limit.
- Includes a suite of travel and purchase protections for added security on business expenses.
Terms Apply.
Cons
- Carries a high annual fee, which may be difficult to justify without significant spending in the card’s bonus categories.
- Provides limited airport lounge access compared to other premium business cards.
- Charges additional fees for employee cards.
Terms Apply.
First Latitude Assent Mastercard® Secured Credit Card Breakdown
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Why We Like It
Here’s a closer look at why we recommend the First Latitude Assent Mastercard® Secured Credit Card.
- It allows you to build credit without the burden of an annual fee.
- Applying won't impact your credit score since the application uses a soft credit inquiry.
- It uniquely rewards you for making on-time payments, which helps reinforce good credit habits.
Pros
- Your payment history is reported to all three major credit bureaus, which is essential for building a strong credit profile.
- There's no minimum credit score needed for approval, making it accessible even if you have a limited or poor credit history.
- The required security deposit is fully refundable when you close your account in good standing.
Cons
- It comes with a high interest rate, which can be costly if you carry a balance.
- The card does not offer a path to graduate to an unsecured product or receive automatic credit line increases.
- A security deposit is required, and you must mail in the physical card to have your deposit refunded when you close the account.
First Latitude Assent Mastercard® Secured Credit Card vs American Express® Business Gold Card
Categories
Deciding which is better, Amex Business Gold or First Latitude Assent Mastercard Secured, comes down to your specific financial profile and goals. These cards are designed for completely different users, one for growing businesses and the other for individuals building credit.
- American Express® Business Gold Card: This card is best for business owners with variable expenses across different categories who want to earn rewards on their top spending areas automatically. It is also a strong choice for companies that travel for work and value premium benefits.
- First Latitude Assent Mastercard® Secured Credit Card: This secured card is designed for individuals who are building or repairing their credit. It provides a straightforward path to establishing a positive payment history with the major credit bureaus.
Redemption
American Express® Business Gold Card: Cardholders can redeem their earned points for a variety of flexible options, such as booking travel, covering business expenses with statement credits, or transferring to airline and hotel partners. Terms apply.
First Latitude Assent Mastercard® Secured Credit Card: This card is not designed for earning or redeeming rewards, as its primary function is to help users build or rebuild their credit history through responsible use.
Compare Top Rated Credit Cards with Kudos
If you're looking for a data-driven way to choose your next card, Kudos offers a platform to compare thousands of cards using your own spending habits.
- Test drive a credit card: Before you apply, you can simulate your potential earnings with any card based on your actual spending history—all without a hard credit pull.
- Approval odds analysis: Get a detailed breakdown of your approval chances for various cards by connecting your credit report.
- Welcome offer guarantee: If you find a better public welcome offer within three months of being approved for a card through Kudos, the platform will match it.
- Kudos Boost rewards: Earn extra rewards on top of your credit card points when you shop at participating stores.
- Sign-up incentives: New members can receive rewards for joining, such as a $20 bonus after making an eligible purchase or a $100 Kickstart+ reward for adding new cards to their Kudos Wallet.
Who Should Choose the American Express® Business Gold Card?
The American Express® Business Gold Card is designed for growing businesses with at least $50,000 in annual spending and variable expenses that change from month to month. Its strength lies in automatically rewarding your top two spending categories with 4X points each billing cycle, making it a great fit for companies with high costs in areas like U.S. advertising, shipping, or technology. This card is most valuable for entrepreneurs who can leverage the flexible rewards structure and premium benefits to easily justify the $375 annual fee (Terms Apply).
Who Should Choose the First Latitude Assent Mastercard® Secured Credit Card?
The First Latitude Assent Mastercard® Secured Credit Card is primarily designed for individuals focused on building or repairing their credit profile. This includes credit newcomers with no payment history, people recovering from past financial difficulties, or anyone who has struggled to get approved for a traditional unsecured card. Because no prior credit score is required for approval, it serves as an accessible tool for establishing a positive payment history with all three major credit bureaus.
Alternatives to Consider
If our deep dive into the Amex Business Gold vs First Latitude Assent Mastercard Secured comparison left you looking for other options, you're in the right place. Let's explore a few alternative cards that might be a better match for your specific needs.
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Terms apply to American Express benefits and offers. Enrollment may be required for select American Express benefits and offers. Visit americanexpress.com to learn more. Eligibility and Benefit level varies by Card. Terms, Conditions, and Limitations Apply. Please visit americanexpress.com/benefitsguide for more details. Underwritten by Amex Assurance Company.
Tips for Application Success
Before You Apply
- Check eligibility requirements - These can vary widely, from cards requiring excellent credit to those designed for building credit.
- Plan for spending minimums - Ensure you can meet any welcome offer requirements through your normal spending habits.
- Understand application restrictions - Be aware of issuer-specific rules, like welcome offer eligibility or bankruptcy history.
Application Strategy
- Consider your spending patterns - Some cards, like the American Express® Business Gold Card, automatically reward your top spending categories.
- Look for soft-pull applications - Cards like the First Latitude Assent Mastercard® Secured Credit Card let you apply without impacting your credit score.
- Try different channels - Applying through different methods, like a browser extension or a targeted link, can sometimes yield a better Welcome Offer.
Our Methodology
We evaluate nearly 3,000 credit cards across the U.S. market — far more than the ~150 cards commonly featured on sites that focus only on products tied to affiliate commissions. Our goal is to provide a comprehensive, unbiased view of the credit card landscape so you can make confident, data-driven decisions.
Our editorial team combines deep industry experience with rigorous verification standards. While our experts surface the most relevant recommendations in our guides, you can also explore the full dataset yourself through our card explorer tool, which includes thousands of cards — more than 95% of which do not provide us with commissions.
Frequently Asked Questions
What is a secured credit card?
Think of a secured credit card as a credit card with training wheels. You provide a refundable cash deposit that acts as your credit line, making it a fantastic tool for anyone building or rebuilding their credit score.
What is a business charge card?
A business charge card is designed for business spending and typically requires you to pay your balance in full every month. In return for this discipline, they often pack a punch with premium rewards and expense management features tailored for business owners.
How do I choose between these two types of cards?
Your choice boils down to your current financial standing and goals. If your focus is on building a solid credit foundation, a secured card is your best bet; if you have a healthy business and good credit, a business charge card can help you maximize rewards on your expenses.
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Editorial Disclosure: Opinions expressed here are those of Kudos alone, not those of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved or otherwise endorsed by any of the entities included within the post.













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