How Do These Cards Compare to Competitors?

‍

Comparing the Customized Cash Rewards Card (6%)

‍

vs. Blue Cash Preferred® Card from American Express ($95 annual fee)

[[ SINGLE_CARD * {"id": "261", "isExpanded": "false", "bestForCategoryId": "15", "bestForText": "Popular Cash Back Card", "headerHint": "Popular Cash Back Card"} ]]

‍

• AmEx Blue Cash Preferred: 6% at supermarkets (up to $6,000/year), 6% on select streaming services, 3% on transit and gas stations, 1% elsewhere

• BofA Customized Cash with 6% offer: More flexible with choice of 6% category, no annual fee, but has quarterly spending cap

‍

vs. Chase Freedom Flex® (No annual fee)

[[ SINGLE_CARD * {"id": "2883", "isExpanded": "false", "bestForCategoryId": "15", "bestForText": "No Fee Card", "headerHint": "No Fee Card"} ]]

‍

• Chase Freedom Flex: 5% in rotating quarterly categories (up to $1,500/quarter), 3% on dining and drugstores, 1% elsewhere

• BofA Customized Cash with 6% offer: Higher rate in your chosen category and more flexibility in category selection

‍

vs. Discover it Cash Back (No annual fee)

[[ SINGLE_CARD * {"id": "821", "isExpanded": "false", "bestForCategoryId": "15", "bestForText": "1% Cash Back Everywhere", "headerHint": "1% Cash Back Everywhere"} ]]

‍

• Discover it: 5% in rotating quarterly categories (up to $1,500/quarter), with first-year cashback match (effectively 10% in bonus categories first year)

• BofA Customized Cash with 6% offer: More flexible with your choice of category that doesn't change, but slightly lower rate than Discover's effective first-year rate

‍

Comparing the Unlimited Cash Rewards Card (2%)

‍

vs. Citi Double Cash® Card (No annual fee)

[[ SINGLE_CARD * {"id": "580", "isExpanded": "false", "bestForCategoryId": "15", "bestForText": "1% Cash Back Everywhere", "headerHint": "1% Cash Back Everywhere"} ]]

‍

• Citi Double Cash: 2% on all purchases (1% when you buy, 1% when you pay)

• BofA Unlimited Cash with 2% offer: Matches Citi's rate for first year, then drops to 1.5%; however, could be higher with Preferred Rewards status

‍

vs. Capital One Venture Rewards Credit Card (Annual fee: $95)

[[ SINGLE_CARD * {"id": "438", "isExpanded": "false", "bestForCategoryId": "15", "bestForText": "High Travel Rewards", "headerHint": "High Travel Rewards"} ]]

‍

• Capital One Venture: 2x miles on all purchases (effectively 2% if redeemed for travel)

• BofA Unlimited Cash with 2% offer: No annual fee, cash back instead of travel miles, and potential for higher earnings with Preferred Rewards status

‍

vs. Wells Fargo Active Cash® Card (No annual fee)

[[ SINGLE_CARD * {"id": "2894", "isExpanded": "false", "bestForCategoryId": "15", "bestForText": "No Annual Fee", "headerHint": "No Annual Fee"} ]]

‍

• Wells Fargo Active Cash: 2% on all purchases

‍

BofA Unlimited Cash with 2% offer: Matches Wells Fargo's rate for first year, then drops to 1.5%; potential for higher earnings with Preferred Rewards statu

Who Should Consider These Cards?

‍

Customized Cash Rewards (6% Offer)

‍

This card is ideal for:

‍

• High spenders in specific categories, especially online shopping, gas, or dining

• Bank of America/Merrill customers who qualify for Preferred Rewards

• Someone looking to maximize rewards without paying an annual fee

• Those who can plan their spending to stay under the quarterly cap

‍

Unlimited Cash Rewards (2% Offer)

‍

This card makes sense for:

‍

• Consumers who prefer simplicity over category management

• Bank of America/Merrill customers with Preferred Rewards status

• Those who want a solid no-annual-fee option with a good welcome bonus

• Someone who plans to pair this with other cards for category spending

The Bottom Line

‍

Starting June 1, 2025, these earning rates make the Bank of America cash rewards cards significantly more competitive in the crowded cash back credit card market. The limited-time 6% category choice option is particularly attractive and rivals or exceeds many premium cards that charge annual fees. If you're already a Bank of America customer with significant assets, these offers become even more compelling due to the Preferred Rewards boost. Even without that status, the first-year earning rates combined with the welcome bonus and no annual fee make these cards worth serious consideration